PGA.org Award Winner Profile
Danny Rainbow, Director of Golf at SentryWorld in Stevens Point, Wisconsin, and a Member of the Wisconsin PGA Section, is the recipient of the 2025 PGA of America Merchandiser of the Year Award – Resort Category. The award recognizes PGA of America Golf Professionals who have excelled in business and merchandising in the promotion of golf.
A PGA of America Member for 20 years, including the last 10 at SentryWorld, Rainbow quickly established a passion for merchandising, along with a commitment to educate and train his staff, creating a culture that is predicated on delivering world-class service. Rainbow and his team invest the time and resources to learn about their guests, ensuring the golf shop caters to their styles and preferences. The team prioritizes refreshing tables and displays every two weeks to maintain a vibrant shop, while offering an appealing merchandising mix. A multi-award winner at the Section level, Rainbow was the recipient of the Wisconsin PGA’s Merchandiser of the year-Resort (2024, ‘23), PGA Professional Development Award (2022, ‘17), Golf Professional of the Year (2020) and the Merchandiser of the year – Public (2018). Rainbow was also responsible for managing the successful merchandise operation for the 2023 US Senior Open, hosted at SentryWorld.