PGA of America President Jim Richerson & Josue’ Reyes of Kohler Golf
Photo Provided By: Montana Pritchard/PGA of America
Portions of the Write-Up Provided by the PGA of America

On the evening of November 2 the 2020 PGA of America National Awards winners finally received their just honors during a rousing ceremony to kickoff the 2021 PGA Annual Meeting.

Delayed a year by the global pandemic, the PGA paid tribute to a class of 12 influential PGA Members at the Wisconsin Center in Milwaukee. Included in the honorees was Wisconsin Section member Josue’ Reyes. The PGA director of retail at Kohler Golf was recognized as the national resort merchandiser of the year for the second time in his career. A big congratulations goes out to Josue’ and the team at Kohler Golf.

Josue’s Tribute Video

PGA of America Award Winner Bio – Josue Reyes, PGA, a 15-year PGA Member, a Wisconsin PGA Section Member and Director of Merchandising for Destination Kohler – Whistling Straits/Blackwolf Run in Kohler, Wisconsin, is the recipient of the 2020 PGA Merchandiser of the Year Award – Resort Category. The award, which Reyes also won in 2013, is designed to recognize those PGA Professionals who have excelled in business and merchandising for the promotion of golf. A passionate retailer always searching for the latest trends, Reyes has parlayed his extensive experience and track record of success into becoming a mentor and team leader at his facility. His successful merchandising philosophy centers on several key focus areas, but most importantly delivering on the “4 P’s” of marketing by offering “the right Product, at the right Price, in the right Place, and through proper Promotions.” By engaging and involving his PGA Professionals and staff, Reyes’ golf retail operations at Whistling Straits and Blackwolf Run continue to exceed financial goals, help develop future golf retail professionals and achieve industry-wide recognition. He is a seven-time recipient of the Wisconsin PGA Merchandiser of the Year Award (2010-’13, ’15-’16, ‘20).