Join Ted Eleftheriou, PGA member and Director of Golf Program Development for the PGA of America, for an informative, interactive and engaging workshop designed to assist PGA members like you, grow business and revenue. Discover how to increase your value by increasing the value you bring to your facility and your customers.

Topics include:

• A look at Long Term Athlete Development (LTAD) and the PGA’s American Development Model (ADM).
• Exploring the new PGA.Coach web-based ADM training certification and the mobile app.
• Increasing business and revenue.
• Understanding your value as a PGA golf professional and the impact you bring to your business, facility and customers/members.
• Strategies for attracting and retaining new and existing customers.
• The importance of managing the experience along the customer pathway.
• A new way of looking at marketing and promoting products and services.

Come prepared to learn, share, and engage in the conversation!

Date: April 8th, 2019

Time: 9am – 4pm

Place: Western Lakes Golf Club, Pewaukee, Wisconsin

Cost: $30 (includes lunch)

Attire: casual/business golf attire

MSRs: 6