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Today is June 28, 2017

2017 Resort Merchandiser of the Year - Jim Lombardo, PGA

 
 
 
Before the state of Wisconsin enjoys their first ever U.S. Open this summer at Erin Hills, the club and its staff will have to take a few moments to enjoy their second WPGA Merchandiser of the Year honor.  Taking home the award for the facility is their Head Professional, Jim Lombardo.  Lombardo and Erin Hills prior honor came on the Public Merchandiser side of things in 2013, before they built their onsite lodging options. 
 
Leading the way for the club’s merchandising operation is Lombardo and buyer, Stephanie Williams. The impressive operation has only gotten better from year to year as they lead up to the U.S. Open.  With the help of the U.S. Open branding and some additional staff presence on the shop floor, the club was able to increase their merchandise dollar spent per round by over $13 from the previous season. The even more notable accomplishment was the fact that it was the fourth straight season that that figure had increased substantially.
 
“We are very much honored to win this award and it feels great to know that our mission and our plan for success in our golf shop is working,” Lombardo said. “It is a lot of fun to share this award with our staff, especially Ms. Stephanie Williams, who has done a tremendous job coordinating and managing our golf shop.”
 
Lombardo has been on staff with Erin Hills as the head professional since the club opened in 2006.  Prior to assuming his position he was the head professional at Olde Highlander GC and also spent time as an assistant professional at Ozaukee CC, Desert Mountain and Troon North GC.  
 
 
 
 

 

Past Recipients

 

 

(The Hornung Trophy awarded for Golf Professional of the Year)

A Complete History of Past Winners

 

 

 

 

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